PR News Wire (Free subscription) | 11/24/2009
LOS ANGELES, Nov. 24 /PRNewswire/ -- Propaganda GEM is proud to announce its appointment as the global entertainment-marketing agency of record for the BMW Group, effective January 1st 2010.
People Daily (Free subscription) | 11/25/2009
BMW's sales in the Chinese market are expected to increase by at least 30 percent this year, according to Christoph Stark, president and CEO of the BMW Group in China. Over the first 10 months of this year, the luxury car manufacturer sold 71,952 BMW and mini cars on the Chinese mainland, up 36.7 percent over the same period last year. The sales to date have already exceeded the total volume...
Luxist (Free subscription) | 11/25/2009
Expect to see a lot more BMWs, Rolls-Royces and Minis in Hollywood as the German automaker has signed a new deal with one of the world's leading product placement agencies. The firm, Propaganda GEM, represents such brands as Panasonic, Bang & Olufsen and Nokia, to name just a few, but is ending its 13-year tie-in with Audi - which placed its vehicles in such hit films as Iron Man and I, Robot...
Autoblog (Free subscription) | 11/24/2009
Filed under: Marketing/Advertising , BMW Piece Brosnan with the BMW Z8 in The World is Not Enough You wouldn't know it if you weren't a serious film buff or marketing exec, but Propaganda GEM is responsible for a big share of the products you see placed in films. The entertainment marketing agency represents such brands as Audi, Lamborghini, Nokia, Panasonic, Bang & Olufsen and Casio, to name...
MotoringFile (Free subscription) | yesterday
... and the beloved internal combustion engine. We have already seen the first phases of the BMW Group’s Efficient Dynamics program, which is designed to combat emissions with the introduction of newer technologies such as direct/forced induction and Advanced Diesels. The next phase, hybrids, are coming with the recently released X6 and soon to launch 7 Series. BMWNA president Jim O’Donnell...
MotoringFile (Free subscription) | 11/24/2009
The BMW Group Technology Office in Palo Alto is working on extending MINI entertainment in ways that were hardly imaginable 3-4 years ago. We’ve talked about MINI Connected on MF before but we didn’t have a full understanding of what the program ultimately could produce. The current idea is that MINI Connected will not only connect [...]
The Roar - the news that matters (Free subscription) | 11/22/2009
... has already received 25 bookings for the ‘Ghost.’ To keep pace with the launch of ‘Ghost’, the BMW group company is also increasing its global headcount by adding 200 more to its staff this year. “Globally, we have an employee strength of 700 and we are increasing this to 900 by end of this year, mainly to cater to the anticipated demand of the Ghost,” Brenda said. The UK-based company’s...
