As Nets Shoot for History, Brett Yormark Turns It Up 18 Notches!
No Land Grab (Free subscription) | 12/02/2009
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Brett Yormark
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When the Home Team Stinks, So Does the Scalping Business
No Land Grab (Free subscription) | 12/04/2009
... Au contraire, mon frere. You have a huge competitor — the Nets Chief Ticket Giveaway Officer, Brett Yormark. When plenty of tickets can be had for $0, it's kinda hard to sell them for $10. But better an out-of-work scalper than the guy who paid $125 a game for his season ticket, sitting next to a bunch of folks who paid zilch. Oh, and one note to the reporter: "the Nets’...
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Worst Start to a Season? Envelope Goes to the Nets
No Land Grab (Free subscription) | 12/03/2009
The New York Times by Howard Beck The Times once again manages to report on the woes of the New Jersey Nets while avoiding any mention of the root cause of the problems — the ownership regime of its business partner, Bruce C. Ratner. At least Yormarketing Genius makes an appearance. There are a variety of ways to cope with humiliating, mystifying, record-setting infamy. Some choose angry...
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Nets only have 1,500 season ticket holders?
No Land Grab (Free subscription) | 12/03/2009
... combined, according to the Newark Star-Ledger . link NoLandGrab: Wait a second, didn't Nets CEO Brett Yormark brag to ESPN Radio's Seth Everett back in July that the Nets were "having one of the best off-seasons that we've had in years?" Guess they had set the bar pretty low. And to think they followed up "one of the best off-seasons that we've had in years" with...
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With Futility Record at Stake, Ticket Sales Are as Cold as the Nets
No Land Grab (Free subscription) | 12/01/2009
Off the Dribble [ NY Times NBA Blog] by Ken Belson Yormarketing Genius appears to be running out of ideas. In a season gone astray, the chance to see the Nets set a record, even one for futility, may be reason enough to head to East Rutherford, N.J., to cheer them on. The Dallas Mavericks and their star, Dirk Nowitzki, are potential drawing cards as well. Yet prices for many tickets for Wednesday’s...