Chris Dickie



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Why 2010 Is the Year to Rethink Discounts, Pricing Strategy

Steps You Can Take to Slowly Return to Higher Profitability By Chris Dickey Published: November 10, 2009 Chris Dickey General business strategy dictates that there are two ways a business responds to a dramatic downturn in consumer spending. They cut costs and/or discount heavily to drive traffic and lure beaten consumers out of their malaise. Both approaches are easy levers...

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Brand vs. Discounts – Guys, For Women, It Is NOT All About Price

According to Chris Dickey, in a recent AdAge article, 2010 is the year for retailers to rethink pricing, discounts strategy and start rebuilding their brand value. He states: “Today many retailers find that their most immediate issue is working their way back out of discount-driven brand-price erosion.” This really shouldn’t be a surprise to anyone. Learning that [...]...