PR News Wire (Free subscription) | 14 hours ago
AUBURN HILLS, Mich., Dec. 9 /PRNewswire/ -- Chrysler Group LLC announced today that UM will be the company's new agency of record for media planning and buying for the Chrysler, Jeep®, Dodge and Ram brands in the U.S., Canada and Mexico. The appointment is effective immediately.
Detroit News Online (Free subscription) | 8 hours ago
Chrysler Group LLC said today it has chosen Universal McCann to take over its media buying when a contract with Omnicom Group Inc.'s PHD ends in January.
Detroit Free Press (Free subscription) | 6 hours ago
In the latest move to promote its cars and trucks in a new way, Chrysler Group LLC has chosen Universal McCann as its media buying agency for all four brands, replacing Omnicom Group's PHD.
Just Auto (Free subscription) | 13 hours ago
Chrysler Group on Wednesday announced a change of media buying agency.
Detroit Free Press (Free subscription) | 6 hours ago
Chrysler Group LLC is restoring a discount lease program for about 26,000 salaried retirees and surviving spouses that was discontinued last February for employees and retirees.
Advertising Age - MediaWorks (Free subscription) | 13 hours ago
DETROIT (AdAge.com) -- Chrysler Group has tapped Meredith Integrated Marketing to manage all its customer-relationship management initiatives in both the U.S. and Canada. The automaker said the deal extends an existing relationship with Meredith as a custom publisher and the team supporting Chrysler will be primarily based in Detroit.
eGMCarTech (Free subscription) | yesterday
Speaking at the Peterson Institute for International Economics in Washington, Chrysler Group LLC and Fiat SpA CEO Sergio Marchionne admitted that he is only human and not the superman we all thought he was. Marchionne said that within the next 24 months, he won’t be CEO of both companies, but did not specify from which company [...]
Detroit News Online (Free subscription) | 12/08/2009
Washington -- The chief executive of Chrysler Group LLC and Fiat SpA said he wouldn't be CEO of both companies indefinitely but would give up one of the titles within the next 24 months.
Detroit News Online (Free subscription) | 12/07/2009
The chief executive of Chrysler Group LLC and Fiat SpA said European nations must do more to restructure and reform their auto industries, as the United States has done.
Detroit News Online (Free subscription) | 12/07/2009
One future product idea that has survived the transition from bankrupt Chrysler to the new Chrysler Group LLC is a unibody pickup to replace the Dodge Dakota, which will be discontinued in 2011.
eGMCarTech (Free subscription) | 12/07/2009
In order to make its Ram truck band big and profitable, Chrysler Group LLC will introduce commercial vans and potentially big rigs alongside its full-size pickups, reports The Detroit News. As a part of his five year business plan, Chrysler CEO Sergio Marchionne’s first move was splitting the Dodge brand into two separate brands – [...]
eGMCarTech (Free subscription) | 12/07/2009
Analysts and skeptics all agree that General Motors Company and Chrysler Group LLC are both better off than they were a year ago. Nearly six months after going the through a government-backed bankruptcy, the future of both automakers is starting to look bright – however, both are currently traveling on different roads to reinvention, reports [...]
habser | yesterday
Years ago, people would never have believed that the “Big Three” would ever be dislodged from their position at the top. Industry experts had always talked about Toyota Motor Sales USA possibly taking the third spot from Chrysler Group with regards to annual sales.
Detroit News Online (Free subscription) | 12/07/2009
Chrysler Group LLC wants to make its new Ram truck brand as big, bold and profitable as the full-size pickups that are its cornerstone, and plans to do it by expanding into commercial vans and potentially big rigs.
1853 Chairman (Free subscription) | 12/06/2009
December 6, 2009 GM stabilizing despite leadership shuffle; Chrysler plan stalling out But rescued automakers are in different places on the road to reinvention BY GREG GARDNER FREE PRESS BUSINESS WRITER Nearly six months after exiting bankruptcy, Chrysler Group LLC and General Motors Co. present a clear, but puzzling, contrast. Chrysler has a charismatic, focused leader,...
