eGMCarTech (Free subscription) | 6 hours ago
After five months of marketing darkness, Chrysler Group LLC is preparing to pump up their advertising this quarter and gradually increase the amount spent over the next few years says Automotive News. Starting next quarter, Chrysler Group will spend $100 for each vehicle sold at retail in the US, and eventually cap out their [...]
CARSCOOP (Free subscription) | 11/07/2009
Just over a year ago, the Chrysler Group's newly formed Envi division unveiled a series of production-based electric cars that it planned to put on sale. Fast forward a few months, Chrysler went in and out of bankruptcy, sealed a deal with the Fiat Group and then, in August 2009 under the leadership of its new CEO, Sergio Marchionne, secured a $73...
CARSCOOP (Free subscription) | 11/05/2009
Today, the Chrysler Group LLC and it's Italian parent company partner Fiat presented the firm's long-awaited five-year business plan that's supposed to show how Fiat will turn the U.S. automaker's fate around and save the company from going down. Many interesting thing were said and shown at the eight-hour long press conference including...
Gasgoo.com (Free subscription) | 11/06/2009
Chrysler Group LLC, the U.S. car company run by Fiat SpA, may have an equity value of as much as $8 billion if it sells shares to the public in two years, Citigroup Inc. said. Analysts led by John Lawson placed Chrysler's equity value to Fiat at 1.4 euros ($2.08) a share in a report issued today.
Gasgoo.com (Free subscription) | 11/06/2009
Chrysler Group LLC, the U.S. car company run by Fiat SpA, may have an equity value of as much as $8 billion if it sells shares to the public in two years, Citigroup Inc. said. Analysts led by John Lawson placed Chrysler's equity value to Fiat at 1.4 euros ($2.08) a share in a report issued today.
eGMCarTech (Free subscription) | 11/06/2009
Starting in 2012, we can expect to see and influx of Fiat-based Chrysler Group LLC vehicles, according to Automotive News. Joseph Veltri, VP of product planning for Chrysler unveiled the product plan on Wednesday. 56 percent of Chrysler’s vehicles will be derived from Fiat platforms by 2014 Veltri announced in the plan. Chrysler projects [...]
Green Car Congress (Free subscription) | 11/04/2009
Chrysler’s new powertrain strategy relies heavily on the rapid integration of Fiat technologies. Click to enlarge. Chrysler’s new powertrain strategy is relying on the rapid transfer of Fiat Group technology for Multiair; Gasoline Direct Injection; turbocharging and alternative fuels to...
Globe and Mail (Free subscription) | 11/07/2009
“If we can't play there, we don't have an effective product portfolio,” the chief executive officer of Chrysler Group LLC and Fiat SpA declared earlier this week as he unveiled a five-year business plan designed to restore the No. 3 Detroit auto maker to levels of profitability it hasn't seen in more than a decade.
INAUTONEWS (Free subscription) | 11/04/2009
Chrysler Group LLC today reported a 6 percent increase in total U.S. sales compared with September 2009. Chrysler and Dodge brands reported month-over-month increases. Chrysler Group reported total U.S. sales for October of 65,803 units, an increase of 6 percent compared with September and a decrease of 30 percent compared with the same time period in [...] > Read...
Detroit News Online (Free subscription) | 11/06/2009
Chrysler Group LLC's now-public five-year plan hinges on some targets that analysts say are unrealistic.
The Car Connection (Free subscription) | 11/04/2009
After a year of financial and political turmoil, and a shotgun marriage to Italy's Fiat Group, the new Chrysler is unveiling a five-year plan today that takes on a fast-paced, ambitious overhaul of the company's cars and trucks. The joint management of the Fiat/Chrysler group has confirmed already today that the current Viper will disappear ..
Autocar (Free subscription) | 11/05/2009
Now Fiat’s plans for Chrysler have revealed, it’s worth pondering just how remarkably similar Chrysler’s history is to Rover’s. The American carmaker built its reputation on advanced engineering at an affordable price (as did Rover in the 1960s) but suffered a near-death experience in 1979 before being bailed out by the US government. It prospered for a while through...
Detroit News Online (Free subscription) | 11/05/2009
Chrysler Group LLC outlined new strategies for its four vehicle brands Wednesday, aimed at recapturing lost market share by bringing new buyers into showrooms.
TheGreenCarWebsite.co.uk blog (Free subscription) | 11/05/2009
Rapid downsizing, improved fuel economy and simplification of the company’s engine line-up – they are the key elements of Chrysler’s new powertrain strategy. With a heavy reliance on the rapid transfer of Fiat Group technology for Multiair, Paolo E Ferrero, the senior vice president of Chrysler Powertrain outlined the company’s new five-year business plan...
The Truth About Cars (Free subscription) | 11/05/2009
Are you seeing a pattern here? Although Olivier Francoise is in charge of the most damaged brand in the Chrysler Group (and yes, that’s saying a lot), at least he’s been here before with Fiat’s problem brand Lancia. So it’s no surprise that Francoise’s branding video for Chrysler is remarkably similar to a Lancia ad: [...]
