Reading Financial Services: CRM for Financial Services, Part 2: Keeping the ‘R’ in CRM
fredzimny ccccc blog (Free subscription) | 11/13/2009
Found at http://www.crmbuyer.com/rsstory/68640.html By John K. Higgins CRM Buyer 11/13/09 4:00 AM PT As CRM evolves to building improved customer affiliations, it appears that the opportunity for vendors to meet future requirements is still wide open. Financial firms could well gravitate from home-grown CRM systems to those provided by vendors whose expertise may facilitate more dynamic...