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Lori James



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4Vote!

All Romance eBooks Turns Three

MediaBistro.com (Free subscription) | 11/19/2009

... reader , bringing more titles to Android smartphones. In an interview, All Romance eBooks founder Lori James explained her marketing strategy: "We knew the bigger challenge was going to be attracting the print romance reader and young female internet users in general who we believed were ripe for becoming romance eBook readers. Since this was a new concept, we tried many things...

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