The Media Bypass
The Flack (Free subscription) | 10/26/2009
... of original (and reporter unfettered) content will continue to grow in importance. PR exec Mark Hass shares his rationale for using YouTube for one of his automotive clients: "They [the client] still have the usual car-and-driver folks drive and write about their cars, but that's becoming much less important than [it] used to be...You build a channel on YouTube and you get millions...