TechSheep (Free subscription) | 11/27/2009
Mark Sweney / Guardian: Google backs bid to restore trust in ads — Advertising Association’s ‘Front Foot’ foundation is promised support and investment from Google — Google has pledged to support and invest in the Advertising Association’s new foundation to rebuild public trust in the UK industry.
The Guardian (Free subscription) | 11 hours ago
... Guardian switchboard on 020 3353 2000. • If you are writing a comment for publication, please mark clearly "for publication". ITV Advertising Television industry Media business World Cup 2010 Mark Sweney guardian.co.uk © Guardian News & Media Limited 2009 | Use of this content is subject to our Terms & Conditions | More Feeds
The Guardian (Free subscription) | 11/26/2009
... For Google, which has an at best antagonistic relationship with the wider media industry, the deal marks the latest softening of its often hardline position towards other media owners and advertising agencies. "Google relies on targeted, useful and trusted advertising to fund our search engine and all our products," said Matt Brittin, Google's UK managing director. "We're...
paidContent:UK (Free subscription) | 11/19/2009
By Mark Sweney : ITN is to freeze the pay of all staff next year and cut 29 posts as part of a restructuring designed to bring the company back to profitability after it recorded a pre-tax loss of £3m in the first six months of the year. The news supplier, which is seeking to restructure its operation to get to grips with a ballooning pension deficit, is understood to have made...
The Guardian (Free subscription) | 11/20/2009
Advert for climate change activists in which polar bears are seen falling from the skies to illustrate the level of greenhouse gases created by air flights. Created by ad agency Mother Mark Sweney
The Guardian (Free subscription) | 11/18/2009
... Guardian switchboard on 020 3353 2000. • If you are writing a comment for publication, please mark clearly "for publication". Advertising Standards Authority Advertising Mark Sweney guardian.co.uk © Guardian News & Media Limited 2009 | Use of this content is subject to our Terms & Conditions | More Feeds
Mark Terry-Lush (Free subscription) | 11/17/2009
Our trade press has been destroyed... Mark Sweney guardian.co.uk, Tuesday 17 November 2009 Lord Heseltine's Haymarket Publishing is to close Media Week after almost 25 years as part of a restructure of its marketing and advertising trade titles, including Campaign and Marketing, that will see the loss of 18 editorial jobs. Media Week magazine will close immediately, although it...
paidContent:UK (Free subscription) | 11/16/2009
By Mark Sweney : Online ad spend is set to buck the trend of the wider advertising recession in 2010 with a predicted 7.6 percent year-on-year increase across Europe, according to a new report. The report, The Marketers’ Internet Ad Barometer , forecasts that online ad spend across Europe will grow even more rapidly in 2011 with budgets expected to grow by 15 percent year-on-year....
The Guardian (Free subscription) | 11/16/2009
Internet advertising spending poised to buck industry trend and climb by more than expected, report predicts Online ad spend is set to buck the trend of the wider advertising recession in 2010 with a predicted 7.6% year-on-year increase across Europe, according to a new report. The report, The Marketers' Internet Ad Barometer, forecasts that online ad spend across Europe will grow even more...
paidContent:UK (Free subscription) | 11/12/2009
By Mark Sweney and Mercedes Bunz : Bebo is cutting jobs at its UK operation and freezing commissions from its web TV production arm, which has been responsible for groundbreaking shows including KateModern.
The Guardian (Free subscription) | 11/11/2009
... Guardian switchboard on 020 3353 2000. • If you are writing a comment for publication, please mark clearly "for publication". Advertising Standards Authority Advertising Cadbury Race & religion Chocolate Mark Sweney guardian.co.uk © Guardian News & Media Limited 2009 | Use of this content is subject to our Terms & Conditions | More Feeds
The Guardian (Free subscription) | 11/09/2009
... Guardian switchboard on 020 3353 2000. • If you are writing a comment for publication, please mark clearly "for publication". STV Group Scotland Television industry Mark Sweney guardian.co.uk © Guardian News & Media Limited 2009 | Use of this content is subject to our Terms & Conditions | More Feeds
The Guardian (Free subscription) | 11/09/2009
... to dominate advertising on all digital media. "Mobile advertising has enormous potential as a marketing medium and while this industry is still in the early stages of development AdMob has already made exceptional progress in a very short time," said Susan Wojcicki, the vice-president of product management at Google. "AdMob is the quintessential Silicon Valley startup –...
The Guardian (Free subscription) | 11/06/2009
... Guardian switchboard on 020 3353 2000. • If you are writing a comment for publication, please mark clearly "for publication". The Guardian Newspapers & magazines David Cameron Conservatives Mark Sweney guardian.co.uk © Guardian News & Media Limited 2009 | Use of this content is subject to our Terms & Conditions | More Feeds
The Observer (Free subscription) | 11/05/2009
... Guardian switchboard on 020 3353 2000. • If you are writing a comment for publication, please mark clearly "for publication". Channel 4 Luke Johnson Television industry Mark Sweney guardian.co.uk © Guardian News & Media Limited 2009 | Use of this content is subject to our Terms & Conditions | More Feeds
