Wadds' PR blog (Free subscription) | 11/03/2009
Journalists apparently hung on to Sir Martin Sorrell’s every word at the WPP Q3 results announcement on Friday. Not to hear that WPP report revenues of £2.01 billion for July to September (up 6.7 per cent on the same months last year) but to learn the adman’s latest thinking on the shape of the recession. They [...]
sellsius° real estate blog (Free subscription) | 8 hours ago
... often : touch points, advocates, listen, and mobile What’s Coming Down the Line? (Keynote by Sir Martin Sorrell). [Interestingly, Sir Sorrell did his keynote amongst the crowd, not from the stage.] The shift in new markets is from West to East (China) and South (Latin America). China mobile has 500 million subscribers Video is the strongest force in new media Very few online...
TeleRead: Bring the E-Books Home (Free subscription) | 11/06/2009
Martin Sorrell, a global advertising tycoon in the U.K., wants to see fewer newspapers and magazines. Could the ad biz actually be more of a threat to daily newspaepers than the evil Internets? Or at least aggravate existing trends? I have a few thoughts on that at SolomonScandals.com. Also of possible interest there is [...]
The Wire (Free subscription) | 11/05/2009
Perhaps we’ll look back on this week as pivotal. Last Friday, Sir Martin Sorrell attacked those who talk up ad markets on the basis of slowing revenue declines. Following his lead, I suggested yesterday that we’re not out of the woods yet. This morning, ITV announced a forecast 4% YOY growth in ad revenues during December. The [...]
newsletter archive (Free subscription) | 11/05/2009
... them as such. See how you can overcome their wary perceptions when playing on their turf. Sir Martin Sorrell's advice for the changing agency landscape By Rich Cherecwich In the next decade, agencies and holding companies will spend less time fitting into the traditional mold of an ad agency and more time focusing on consumer data and new media. WPP's chief explains why. Twitter learns...
ClickZ (Free subscription) | 11/04/2009
Speaking at ad:tech, Martin Sorrell identifies three areas where the company expects growth.
Econsultancy blog (Free subscription) | 11/04/2009
With media companies thinning out their newsrooms, struggling to stem revenue losses and worrying about the plausibility of subsisting on dwindling ad revenue online, there's been a lot of talk over the past few months about charging for content. The free versus paid debate was at the forefront of discussion on the first day of ad:tech in New York this week. Sir Martin Sorrell, CEO of...
