Media Group head Jimmy

In Original Content Push, Yahoo Partners With GroupM To Get Big Advertisers

paidContent:UK (Free subscription) | 10/21/2009

... then develop an unspecified amount of new content that incorporates their messaging. MediaWeek says that several concepts are already under consideration, including a reality show on a touring rock band and a show tracking two unemployed job searchers. The partnership with GroupM comes as Yahoo has said it will emphasize original content across its properties in an attempt to win-over more...

In Original Content Push, Yahoo Partners With GroupM To Get Big Advertisers On Board

Paidcontent (Free subscription) | 10/21/2009

... to create more original content over the coming year—particularly in news and entertainment. Yahoo Media group head Jimmy Pitaro told the news site that the company was also interested in creating some longer “documentary or news-magazine style” programming.

• In Original Content Push, Yahoo Partners With GroupM To Get Big Advertisers - paidContent:UK