In Original Content Push, Yahoo Partners With GroupM To Get Big Advertisers
paidContent:UK (Free subscription) | 10/21/2009
... then develop an unspecified amount of new content that incorporates their messaging. MediaWeek says that several concepts are already under consideration, including a reality show on a touring rock band and a show tracking two unemployed job searchers. The partnership with GroupM comes as Yahoo has said it will emphasize original content across its properties in an attempt to win-over more...