Silicon Alley Insider (Free subscription) | 12/03/2009
Headline courtesy AdAge's Michael Learmonth , who points us to this tragic report from Broadcasting & Cable : Read the rest of this story » See Also: Comcast Bid Values NBC Deal At $37 Billion (CMCSA, GE) Comcast And NBC To Start Sucking Up To Regulators Immediately Comcast-NBC Will Take Aim At ESPN
Voices (Free subscription) | 12/03/2009
By Michael Learmonth, Senior Editor, Advertising Age While YouTube looks for an answer to monetizing video, it stumbled on something else: how to cash in on its home page. Google’s (GOOG) behemoth video site started selling its rich-media “masthead” ads back in April. Since then, the ads have become commonplace on the site and a showcase for some of the best online display ads emerging...
The Business Insider (Free subscription) | 11/19/2009
... Brady, the community editor. Damian Joseph, part of their Innovation section. To paraphrase Mr. Michael Learmonth , Bloomberg seems to be saying, "if you are a BusinessWeek writer and have a headshot, you're gone." They previously cut Maria Bartiromo's column. Jack Welch and wife Suzy opted to stop their column as well. Anyone we're missing? You can email at jyarow@businessinsider.com....
Beet.TV (Free subscription) | 11/10/2009
... cut out content providers altogether and advertisers just pay to produce really interesting stuff? Michael Learmonth/Ad Age: The world of marketers renting the media is sort of over. Brands want to create their own content. Rob Norman: The interesting thing is what's the appetite for risk? Because the rental model is a lot like being a godfather or uncle and renting children -- it's...
The Business Insider (Free subscription) | 11/07/2009
Michael Learmonth noted yesterday that American Apparel and ESPN are among those marketers who've had ads placed against the YouTube video of Tillman the skateboarding bulldog . Well, Armstrong Flooring wasn't just content to run some ads against the video. The marketer, along with agency BBDO, New York, decided to create its own spot with a skateboarding bulldog. The spot features said...
AdPulp (Free subscription) | 11/06/2009
Speaking as a consumer of online video, I'm no fan of pre-roll, also known as force feeding. But some of these guys are. Let's listen... According to Beet.TV , the panel above is comprised of Michael Learmonth of Ad Age ; Micheal Mathieu, CEO of video ad network YuMe; Rob Norman, CEO of WPP's GroupM; Robert Davis of Ogilvy; and John McCarus of Digitas. I like how Davis goes to bat here...
Beet.TV (Free subscription) | 11/06/2009
... Online Video Roundtable held at the New York offfices of msnbc.com. Moderating this section is Michael Learmonth, reporter for Advertising Age. Michael recently reported how consumer package goods are using online video advertising in a big way. Andy Plesser, Executive Producer
Beet.TV (Free subscription) | 11/02/2009
... in this excerpt from the Beet.TV Online Video Roundtable . This section was moderated by Ad Age's Michael Learmonth. Participants in this clip include Micheal Mathieu, CEO of video ad network YuMe, Rob Norman, CEO of WPP's GroupM, Robert Davis of Ogilvy and John McCarus of Digitas. Andy Plesser, Executive Producer
Paidcontent (Free subscription) | 10/23/2009
... He served as EVP and managing director of VivaKi Ventures, Publicis’ new media VC arm. AdAge’s Michael Learmonth identifies some of the changes going on at Razofish as Publicis figures out how to make its various parts fit in and complement Digitas, the digital shop Publicis acquired nearly three years ago. For example, David Kramer, CEO of Digitas Health, has been given responsibility...
