Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000 [With Headphones] (Playaway Adult Nonfiction)
CRM Daily (Free subscription) | 11/23/2009
... withering tweets. Eventually, he got Comcast's attention, and the issue was resolved. Leyl Master Black had quite a different experience. Instead of looking for a Dell rep after her PC's hard drive died, Black got the rep to come to her. After Black griped on Twitter, a blogger friend put Black in touch with a Dell expert. Problem solved. "It was so quick,"...
m-cause (Free subscription) | 11/21/2009
... Many people have written very eloquent reviews on the book. Here is a link to a good one by Pete Blackshaw While cracking open the book cover on my living room couch, I grinned when Bob confessed that he’s a walking contradiction (see intro quote). Like many of the 17 Million marketing professionals in the US, Bob is a marketer by day…and an avid marketing “avoider” by night (via...
Detroit Free Press (Free subscription) | 11/19/2009
Such are the vagaries of customer support on Twitter. Hailed as the Next Big Thing, customer service through tweets is a work in progress, says Pete Blackshaw, executive vice president of digital strategic services at Nielsen. The performance of many companies has been uneven as they try to handle a crush of customer queries, integrate Twitter into their overall strategy and manage the...
USA Today (Free subscription) | 11/18/2009
Such are the vagaries of customer support on Twitter. Hailed as the Next Big Thing, customer service through tweets is a work in progress, says Pete Blackshaw, executive vice president of digital strategic services at Nielsen. The performance of many companies has been uneven as they try to handle a crush of customer queries, integrate Twitter into their overall strategy and manage the...
Movie Marketing Madness (Free subscription) | 11/16/2009
... writing about online... Marketing Madness in 60 Seconds: 2/26/09 Twitter: I agree very much with Pete Blackshaw, who pens... Related posts brought to you by Yet Another Related Posts Plugin .
Micro Persuasion (Free subscription) | 11/07/2009
Two new studies point to a growing divide in how moms and kids communicate and are influenced... First up, Nielsen/Pete Blackshaw's Pocket Guide to Social Media and Kids : "In the hands of children and tweens, today’s cell phones are primarily used as text messaging devices, cameras, gaming consoles, video viewers, MP3 players, and incidentally, as mobile phones via the speaker...
