Paidcontent (Free subscription) | yesterday
James A. Pitaro is the vice president of media at Yahoo! ( NSDQ: YHOO ) He has worked at the company since 2001. Just a few years ago, web video was the great unknown. Media and tech companies agreed that it was the next big thing, but no one knew what kind of content actually worked on the web. Early adopters watched music videos online, but the average consumer wasn’t ready to reach...
The Business Insider (Free subscription) | 10/28/2009
The theme of Yahoo's analyst day today is: hey, we know we screwed up over the past couple years, but we're learning and getting better. To that point, Yahoo media boss Jamie Pitaro got on stage and told a funny story about how he finally learned he needed to start wearing ties to big meetings. Watch: Don't miss: Join the conversation about this story » See Also: How Yahoo Killed Its...
paidContent:UK (Free subscription) | 10/21/2009
... produce over the coming year—particularly in news and entertainment. Yahoo Media group head Jimmy Pitaro told the news site that the company was also interested in creating some longer “documentary or news-magazine style” programming. More in the release .
Paidcontent (Free subscription) | 10/21/2009
... content over the coming year—particularly in news and entertainment. Yahoo Media group head Jimmy Pitaro told the news site that the company was also interested in creating some longer “documentary or news-magazine style” programming.
Beet.TV (Free subscription) | 10/20/2009
... been surfacing on NBCBayArea including clips of Carol Bartz , Tim Berners-Lee , and Yahoo's Jimmy Pitaro . NBC Local Media will publish as many as four Beet.TV clips per week. It's fantastic to work with Owen and the great team at NBC Local. Our West Coast producer Daisy Whitney did this little video announcement. We Are at 30 Rock with our Live Event Today! Unrelated to our association...
NewTeeVee (Free subscription) | 10/05/2009
... produce more original content. In a weekend Variety article about Yahoo’s web video moves, Jimmy Pitaro, Yahoo’s vice-president of media explained: The key, he said, is to create original shortform programming that builds on content in core sectors such as sports, entertainment and music. Yahoo now produces 10% of its video, the rest supplied by partners, but Pitaro expects that to...
The Huffington Post (Free subscription) | 10/07/2009
... circumspect approach to Web-centric programming. Beet.TV caught up with Yahoo's VP of Media Jimmy Pitaro in New York during Advertising Week. He told us the company is looking to invest in short-form, original content that meets a specific audience need. Presently, 10 percent of Yahoo's video programming is original and that will increase, he says. Translation: Yahoo has abandoned the quest...
Variety.com (Free subscription) | 10/05/2009
... forward, one of our key investments will be in original content and video," said Jimmy Pitaro, who was elevated to VP of Yahoo Media in February after several years devoted to sports. "We're trying to build a voice for our media properties."The key, he said, is to create original shortform programming that builds on content in core sectors such as sports, entertainment and music. Yahoo now...
Cnet (Free subscription) | 09/29/2009
Jimmy Pitaro, vice president of media for Yahoo, said the company is soliciting and reviewing ideas for new shows that are a little longer than the 3- to 5-minute news and entertainment programs that Yahoo currently produces. Sitcom writers need not apply, however; the shows will not stretch to the traditional 22-minute television programming slot and will fit into one of the group's current...
