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The Firm of the Future: A Guide for Accountants, Lawyers, and Other Professional Services

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  1. 2. The Professional Services Firm Bible
  2. 3. Marketing the Professional Services Firm: Applying the Principles and the Science of Marketing to the Professions
  3. 4. Client at the Core: Marketing and Managing Today's Professional Services Firm

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How Law and Other Professional Services Firms Can Use Humorous Videos to Diffuse Difficult Situations

Intelligent Video Solutions shows the way law firms can break the ice and reconnect with deferred associates through a series of 5 one-minute humorous videos. The videos present a lighter way of dealing with serious business issues. They are intended to show professional services firms some alternative options to traditional marketing and communication approaches. (PRWeb...

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The future of law firm marketing? Change!

I'm continuing to moderate a discussion on the future of legal marketing at the new Martindale-Hubbell Connected online community. Take a look at my second post, focusing on how marketers and business developers can lead autonomous professionals toward future-oriented changes....

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Towers Perrin Pension Index Rises in November

November was characterized by strong equity returns, the effects of which were partially offset by a decline in corporate bond yields. The net result was a 1.6% increase in the Towers Perrin Pension Index to 68.5, according to the global professional services firm’s latest Capital Market Update.

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CTS Named a Finalist in the Southern Company Shared Success Awards

... partnership with Southern Company and look forward to continuing to provide them with high quality service. Atlanta, GA ( PRWEB ) December 8, 2009 -- Southern Company announced the winners of its first annual information technology vendor awards. CTS was named one of the top five companies out of 25 during this annual meeting where Southern Company's top vendors learn about the company's...

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Interview With Ted Rubin From e.l.f.

CHICAGO, Dec. 4 /PRNewswire/ -- Leyla Arsan, Partner at Lotus Marketing Services, a marketing shop that provides integrated services for small to mid-sized companies; professional services firms, medical and finance clients. Lotus Marketing Services specializes in event marketing, social media, traditional and non-traditional public relations and design.

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Spectrum Gaming Group: Spectrum Gaming Group Identifies Top 21 Casino Industry Trends for 2010

ATLANTIC CITY, NJ (MARKET WIRE) Spectrum Gaming Group, an independent research and professional services firm serving public- and private-sector clients worldwide, has listed 21 of the most important trends that the global casino industry needs to monitor in 2010.

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Malaysia’s 100 Leading Graduate Employers Awards 2009

The country’s most sought-after employers were revealed at the recent Malaysia’s 100 Leading Graduate Employers Awards 2009, organised by GTI Media (GTI). International professional services firm, PriceWaterhouseCoopers claimed the top spot in the overall rankings, knocking 2008’s winner, Shell, down two places. Meanwhile, accounting firm Ernst & Young...

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Ofcom consults on wholesale pension hole plugging

BT could be allowed to raise rates on its competitors; its competitors aren’t happy UK equity markets have been performing well of late, but this will be of little comfort to pension scheme managers. Indeed, the FTSE 100’s defined benefit pension deficit has doubled since the beginning of the year to £72 billion, up from £36 billion back in January, according to professional...

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The courage to restructure

My discussion this week -- at the new Martindale-Hubbell Connected online community -- is on the future of law firm marketing. In my new book, The Integration Imperative, I made several points that the future competitive success for a law...

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Join my "effectiveness" discussion on Martindale-Hubbell Connected

This week, I'm moderating a discussion on the future of legal marketing at the new Martindale-Hubbell Connected online community. Take a look at my first post , focusing on the critical issue of improving marketing and selling effectiveness. As a way to start the discussion, I opened up our online poll about the barriers to professional service firm marketing and selling effectiveness....