WATCH NEW ADS: Ford turns to buyers to tout vehicles in new ads
Detroit Free Press (Free subscription) | 10/08/2009
“We wanted to sort of ride the wave of enthusiasm that Ford has been having … and it seemed like the best way to do that was by sharing the stories of the people who are enjoying the product,” said Toby Barlow, chief creative officer for Team Detroit, a consortium of five advertising agencies that handles Ford’s advertising.