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Paidcontent (Free subscription) | 1 hour ago
It’s been seven months since Tom Florio, publishing director for Vogue , asked if it would be possible to take the online ad strategy that helped propel candidate Barack Obama to the White House and apply it to a magazine looking to simply build revenue. Although the drive to raise political campaign contributions is worlds different than a magazine’s aim to build revenue, to online...
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MediaBistro.com (Free subscription) | 6 hours ago
"Can we take a strategy to build a political candidate and apply it to a magazine like Vogue ?" posited Tom Florio , publishing director for the fashion title and other Condé Nast pubs, in today's Wall Street Journal . The strategy in question would be the one designed by Blue State Digital , an online consulting agency that implemented a "relationship ladder" schema...
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Jezebel (Free subscription) | 11/16/2009
Vogue editor Anna Wintour's affection for all things Obama appears to extend beyond magazine covers, fundraisers, and joining a committee: Now, we've learned, Wintour and publishing director Tom... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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Jezebel (Free subscription) | 11/16/2009
Vogue editor Anna Wintour's affection for all things Obama appears to extend beyond magazine covers, fundraisers, and joining a committee: Now, we've learned, Wintour and publishing director Tom... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
