newsletter archive (Free subscription) | 11/24/2009
November 24, 2009 issue Forward this newsletter | Subscribe | View online Rebooting the legacy brand: Do's and don'ts By Russell Scott How can you cash in on the cache your beloved brand has earned? Get some tips for cementing your audience connection from these digital do-overs. How to manage ad network integrity challenges By Tom Hespos With myriad targeting options available from ad networks,...
newsletter archive (Free subscription) | 11/20/2009
November 20, 2009 issue Forward this newsletter | Subscribe | View online How to avoid social media burnout By Tom Hespos It's easy to get worn down when trying to evaluate all the latest trends and innovations in social media. Here are some tips for avoiding a marketer meltdown. 3 ways to revitalize your digital media strategy By Karen Macumber Why separate earned from paid media, social from...
newsletter archive (Free subscription) | 11/12/2009
... your message to exactly the right audience segment. Why brand protection often fails in digital By Tom Hespos Believe it or not, some of the simple things we do to protect brands in offline media are not easily implemented in the digital realm. Here's what to look for. 3 SEO tips you can't afford to miss By Kevin Lee In this episode of Marketing Obsessions with Kevin Lee, VP of Econsultancy,...
newsletter archive (Free subscription) | 10/29/2009
October 29, 2009 issue Forward this newsletter | Subscribe | View online 3 steps to stickier campaigns By Adam Broitman Success in today's marketing landscape requires more than just a "sticky" website -- every element of your campaign needs to stick. Follow these principles to ensure they do. The role of the modern agency By Tom Hespos An upcoming ad:tech panel will deal with the...
newsletter archive (Free subscription) | 10/15/2009
October 15, 2009 issue Forward this newsletter | Subscribe | View online How to avoid wasting agency fees By Michael Estrin The right agency can be an invaluable partner for your brand. But that partner doesn't come cheap. Find out if your compensation model is on the money. Why last-click methodology is doomed By Tom Hespos Are you a direct response advertiser who seems stuck in an endless...
