Tom Vierhile



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Marketers such as Starbucks discover that simple sells

USA Today (Free subscription) | 10/28/2009

... your kitchen? "One way to spin this is talk about how few ingredients your product contains," says Tom Vierhile, product analyst at researcher Datamonitor. Companies that offer products with the fewest number of ingredients compared with rivals stand to win big in 2010, says Lynn Dornblaser, trends guru at . Mintel has tracked decreases this year in the average number of ingredients in 19...

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Spicy buffalo flavors stampede into gobs of new food products

USA Today (Free subscription) | 10/08/2009

... buds off the fact that some products may be cutting fat, calories and even portion sizes," says Tom Vierhile, director of product launch analytics at Datamonitor.The aging population is another big driver, says Tony Pace, who oversees Subway's consumer marketing arm. "Aging palates like spicier stuff."It's no coincidence that more Buffalo products are arriving as the weather cools. "People...

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