Marketers such as Starbucks discover that simple sells
USA Today (Free subscription) | 10/28/2009
... your kitchen? "One way to spin this is talk about how few ingredients your product contains," says Tom Vierhile, product analyst at researcher Datamonitor. Companies that offer products with the fewest number of ingredients compared with rivals stand to win big in 2010, says Lynn Dornblaser, trends guru at . Mintel has tracked decreases this year in the average number of ingredients in 19...
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