Sort by Business of Being Social (Free subscription) - 11/08/2009 - YouTube
Toyota sets the agency hounds onto social networks - may the best stunt win! Blog Post here
Sort by Business of Being Social (Free subscription) - 11/08/2009
Toyota have chosen 5 or 6 agencies and have asked them to spend $15,000 each on a “social media marketing campaign”. Think “stunt” and you have a better idea of what they are talking about.. And while traditional media pitches means war to get content into banner ads, on TV and radio, when it comes [...] Australia Toyota Yaris social media campaign Downfall is a post from: Laurel Papworth- Social Network...
