brand as media - as record company and software developer
Sort by Influx Insights (Free subscription) - 05/17/2008 - YouTube
Groove Armada 360 deal Bacardi
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brand as media - as record company and software developer
Sort by Influx Insights (Free subscription) - 05/17/2008
Smart brands are starting to look at new ways of reaching their consumer base by moving into different media. Here are a couple of interesting recent examples. Bacardi Signs Groove Armada Back in March, Bacardi signed GA when their contract with their record company expired. The band will record music for the brand and play at a number of live events. Ikea as Game Software If people are spending more...
