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Sort by Shanghaiist (Free subscription) - 07/09/2008
Coca-Cola's latest commercial push before the Olympics features the TV commercial "Shuang City," starring Yao Ming as a torch bearer leading fans to the "Bird's Nest" stadium and shot by cinematographer Christopher Doyle (best known for working with directors Wong Kar-Wai and Zhang Yimou). Of course, as WSJ 's Sky Canaves describes it, the commercial plays up the "feel-good" aspects of the Games:...
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Sort by Movie City Indie (Free subscription) - 07/09/2008
The corporation describes . The making-of, in Chinese, with Mr. Doyle looking uncommonly healthy with tall clean hair.
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Sort by Duncan's TV Ad Land (Free subscription) - 08/01/2008
Coca Cola in China is gearing up for the Beijing Olympics, with a television commercial with all the show and dazzle associated with the ceremony opening. A young woman walks onto the street to disover a spectacle of performance enhanced by the taste of Coke. Coca Cola colours of red and white are celebrated in [...]