Sure, I'll 'Be mOre', but where's the discount?
Sort by Buyer Behaviour (Free subscription) - 08/27/2008 - YouTube
Titan - Be More
The new Titan commercial by O&M Bangalore that encourages people to find a new strand of their personality every day.
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Sure, I'll 'Be mOre', but where's the discount?
Sort by Buyer Behaviour (Free subscription) - 08/27/2008
When Piyush Pandey attributes the Titan commercial campaign theme of 'Be More' to the brand being 'confident' about urging consumers to live their dreams, I have to chuckle. What he means is, if a brand weren't as confident as lets say, Titan, it would harp on features and other benefits (read, focus on product) and not take on a 'focus on insight' route. But then, what Titan does is what any brand...
