Sort by The Huffington Post (Free subscription) - 09/18/2008 - YouTube
Jerry Seinfeld happens upon Bill Gates in a mall and trades shoe knowledge for insights into the future of technology.
Sort by The Huffington Post (Free subscription) - 09/18/2008
Microsoft is preparing to pull its TV ads featuring comedian Jerry Seinfeld and Microsoft's co-founder and chairman Bill Gates. Microsoft spokesman Frank Shaw said the end of the Seinfeld ads was planned well in advance, and wasn't coming in response to any criticism of the spots. "All along we said we were having a teaser campaign," he said. "We're getting ready to start the second phase. This was...
Sort by Silicon Alley Insider (Free subscription) - 09/05/2008
Looks like skepticism was the right reaction when Microsoft announced it was hiring Jerry Seinfeld as its new $10 million pitchman. Seinfeld's first commercial starring Bill Gates is out -- shot in a mall shoe store -- and it's not going to help Microsoft look any cooler: As SAI's Henry Blodget noted last month: The good news for Microsoft is that being cool has never been a part of its success formula....
Sort by Usmagazine (Free subscription) - 09/18/2008
A rep denies the spots are being yanked because of negative buzz
Sort by VentureBeat (Free subscription) - 09/05/2008
Here it is. The first Microsoft advertisement featuring comedian Jerry Seinfeld. It’s not clear yet if this is the one directed by French director Michel Gondry. But I hope not, because it’s really not very good. The advertisement is Seinfeld and recently retired Microsoft founder Bill Gates spending some time shoe shopping in a mall. I [...]
Sort by NoahBrier.com (Free subscription) - 11/17/2008
There's a lot of chatter out there, how do you know when to listen and when not to? This one's been germinating for awhile now. About a month ago I was having drinks with my friend Matt and he made a point I hadn't heard before about the election: "Sarah Palin's handlers let the chatter get to them." Basically what he was saying is that if they had really been good at their jobs they never would have...
Sort by Techdirt (Free subscription) - 09/06/2008
I wasn't going to comment on Microsoft's new ad campaign featuring Jerry Seinfeld and Bill Gates buddying around, but the response among the press and bloggers is almost universally negative -- often in extreme ways, and I don't get why there's such a virulent negative reaction. Just a few examples: Tip for MS: Fire the Advertising Agency MSFT Ad is to PC/Mac Campaign as Zune is to iPod Bill Gates,...
Sort by jkOnTheRun (Free subscription) - 09/05/2008
I saw the new TV ad that Microsoft produced with Jerry Seinfeld and Bill Gates. It made me want to buy a new pair of shoes. And eat some cake.
Sort by The PopCrunch Show (Free subscription) - 09/18/2008
Microsoft is pulling the ill-received ad campaign featuring comedian Jerry Seinfeld and Microsoft co-founder and chairman Bill Gates. The corporation denies that the commercial failure of the spots has anything to do with the decision to discontinue the campaign. “All along we said we were having a teaser campaign,” Microsoft spokesman Frank Shaw said in a statement [...]
Sort by All About Microsoft (Free subscription) - 09/05/2008
During the NFL season opener on September 4, Microsoft aired the first of the ads that it paid agency Crispin Porter + Bogusky $300 million-plus to create to help make over the company's image.
Sort by Chinalyst - China blogs in English (Free subscription) - 09/12/2008
The is the long-awaited $300 million ad campaign that Microsoft launched to counter Apple’s successful “I’m a Mac, I’m a PC” campaign aired during the Thursday night kickoff to the NFL season. If you havent seen it yet, check it out here. Honestly, i dont get it. Here are two elderly men who were practically talking about discount shoes for almost 1 minute and it was not until when both of them got...
Sort by The Raw Feed (Free subscription) - 09/05/2008
Microsoft's First Seinfeld Ad Hits. Here It Is!
Sort by LiveSide (Free subscription) - 09/05/2008
Today marks the debut of the new Windows ad campaign, with the first of a series of new ads featuring Jerry Seinfeld and at least in this one, Bill Gates. Our thanks to Ina Fried at CNET for finding the YouTube version : While comments over on Ina’s blog haven’t been entirely positive (she described reaction more as “head-scratching”), this is obviously a teaser ad. Using Bill Gates, who has worldwide...
Sort by gearfuse (Free subscription) - 09/05/2008
When $300 million dollars is spent on advertising involving Jerry Seinfeld and Bill Gates shopping for shoes, it makes me think, “What’s this got to do with Microsoft'” Well, Microsoft wants you to know that it’s more hip than Apple. The two things that make Jerry Seinfeld cool in this video: 1. He’s eating a churro. 2. He [...]
Sort by The Apple Blog (Free subscription) - 09/05/2008
Tonight Microsoft aired its first ad featuring Jerry Seinfield. The ad (including Seinfield) is part of a new $300 million ad campaign Microsoft has put together to try and breathe new life in to the Windows operating system. The 90 second ad spot is compromised mainly of shoe-banter between Bill Gates and Jerry Seinfield in a [...]
Sort by Fimoculous.com (Free subscription) - 09/16/2008
Anyone read that Fast Company cover story a few months about about how Crispin Porter + Bogusky were going to save Microsoft? It didn't occur to me until just now, but the realization of that has been the Seinfeld / Gates ads . If I had some extra time, I'd write about these commercials as an attempt to do some creative class warfare with Apple's "I'm a PC" campaign.
