Sort by Mashable (Free subscription) - 11/17/2008 - YouTube
#motrinmoms Motrin commercial that suggests wearing your baby is bad for you. I know a lot of Yoga moms who will be in Motrin boycott mode. I'm a dad ...
Sort by Mashable (Free subscription) - 11/17/2008
Sarah Evans is the director of communications at Elgin Community College (ECC) in Elgin, Illinois. She also authors a PR and social media blog. The inaugural celebration of International Baby Wearing Week also serves as a platform for the Motrin brand’s launch of their new ads (below) targeting what else, “baby wearing moms.” Touting the tagline “we feel your pain,” the Motrin IB ad in particular...
Sort by ReadWriteWeb (Free subscription) - 11/17/2008
One would think that few ads could be less controversial than ads for painkillers, but over the weekend, McNeil Consumer Healthcare, the maker of Motrin , found itself in the middle of a major controversy on Twitter , FriendFeed , and other social networks. Motrin's latest ad discusses the advantages of using the painkiller for mothers who 'wear' their babies close to their body with a sling or other...
Sort by The Inquisitr (Free subscription) - 11/17/2008
There’s PR controversy afoot in the blogosphere and Twitter today about a commercial for Motrin, a US brand of Ibuprofen. The commercial is a little tongue in cheek, referring to the practice of wearing children in a sling or similar as being “in fashion” and talking about the issues related to carrying a child being [...]
Sort by NewTeeVee (Free subscription) - 11/17/2008
There’s a Twitter Moms revolution going on, and the manufacturer of the pain reliever Motrin is its first high-profile target. Mothers offended by a Motrin ad’s assertion that “baby-wearing” can cause back, arm, and neck strain lashed out publicly online, bringing down the official Motrin web site. Their reactions have been compiled into [...]
Sort by Feministing (Free subscription) - 11/17/2008
Apparently Motrin got lots of mothers peeved when they ran the following ad: Just a tad condescending. Ick. The response to the ad (yay online activism!) was so overwhelming, that Motrin apologized and is removing the ad from circulation. Via...
Sort by adfreak (Free subscription) - 11/17/2008
When mom bloggers got wind of the spot, they flooded Twitter with thousands of angry comments.
Sort by Switched (Free subscription) - 11/19/2008
Filed under: Computers Antagonist online response to a recent Motrin advertisement has led Johnson & Johnson to pull the offending ad and offer a public apology , reports All Things Digital. The ad in question, which features a narrator complaining of the body pains experienced by mothers who carry their babies in modern-day papooses, riled up lots of folks, creating a furor in the blogosphere and...
Sort by Kevin, M.D. - Medical Weblog (Free subscription) - 11/17/2008
There was a firestorm over the weekend, involving a viral Motrin campaign that mentioned "baby wearing," the practice of carrying a child in a sling or wrap. It made the mistake of dismissing it as a fad, which did not amuse some mothers: Online Moms did not respond to the ad by racing out for Motrin. They were offended by the suggestion that they carry their babies to be “fashionable”. They were outraged...
Sort by Adland (Free subscription) - 11/18/2008
Was it the tone of voice, or rather snark? Was it not understanding the market? Was it offensive to 'babywearing' moms? Was it underestimating a mothers pride in her choices? Was it just being totally clueless about actual mom-habits when they snarked about baby-wearing being "a fad"? Was it offensive for calling practical "fashionable"? Was it the wrong copy, or the wrong strategy? Your five cents...
Sort by The Industry Standard (Free subscription) - 11/17/2008
The maker of pain reliever Motrin is now feeling the pain of a social media backlash to its recently released online ad that riled a large group of bloggers and Twitter users. The controversy exploded into the blogopshere over the weekend when a group of moms began posting critical notes on the microblogging site Twitter about the online ad from McNeil Consumer Healthcare, a division of McNeil PPC...
Sort by Web Strategy by Jeremiah (Free subscription) - 11/17/2008
If you weren’t following what was happening online this weekend (yes, yes, ok you’ve got a life) there was a Groundswell against Motrin’s latest viral advertisement that was rejected by mothers in Twitter, spread to blogs, and YouTube. I’m not a mom, so at first glance I didn’t understand the offense, but apparently, it [...]
Sort by 11D (Free subscription) - 11/19/2008
Does this ad offend you? It offended a whole pile of moms who hit Twitter and complained. Three days later, J & J pulled the ad. Go moms! Go new media!
Sort by lilSugar (Free subscription) - 11/19/2008
Earlier this week, Motrin removed its controversial moms' advertising campaign after tech-savvy mamas created an online uproar over the campaign's tongue-in-cheek positioning of babies as fashion accessories. Did you find the ad insensitive to mothers? Were You Offended by the Motrin Moms Ad? Yes - Motrin really offended me. No - Moms need to relax and realize this was just an ad. Other — I'll tell...
Sort by Pharmalot (Free subscription) - 11/17/2008
Some moms say the health care giant has caused them real pain for running a tone-deaf ad and related content on its Motrin web site that appeared to poke fun at carrying babies in slings and pouches. The spot called this a fashion that mimics a bonding experience, but that using such devices actually makes [...]
Sort by PR Squared (Free subscription) - 11/17/2008
By now you are probably aware of this past weekend’s twitterstorm over the Motrin commercial that outraged mombloggers and momtweeters. Here’s the original ad: And here’s just one example of the storm of protest that erupted: Jeremiah Owyang did some...
