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Boing Boing —

The current ish of Entertainment Weekly has a tiny video screen embedded in a two-page CBS ad that auto-plays when you turn the page. The screen is controlled by a slim PCB sandwiched between the pages. As Wired's John C Abell says, "The audio quality is equally good (extremely poor video shot by this reporter notwithstanding), but beware: There are no volume controls, and in a quiet environment, it's...

add comment 08/20/2009

Techdirt —

Earlier this year, we talked about how some magazines were really making an effort to make the physical magazine worth buying by doing cool things with the physical product. Most of those were niche publications, but there's some evidence that much more mainstream magazines are experimenting as well. Last year, Esquire Magazine experimented with an e-ink cover . However, it looks like Entertainment...

add comment 08/21/2009

Towleroad —

In the September 18 issue of Entertainment Weekly, CBS is running the first video ad to appear embedded in a print publication: "The ad will be launched in partnership with PepsiCo to promote Pepsi Max soda and the TV network's...

add comment 08/20/2009

adfreak —

CBS and Pepsi Max are embedding a video player in a print ad for a September issue of "Entertainment Weekly."

add comment 08/20/2009

The Smoking Section —

If you thought pop-up ad’s were annoying on net, wait until you see this. CBS has placed pop-up ad’s in the latest issue of Entertainment Weekly for it’s new fall line-up. I must admit it’s an ingenious idea, because it will cause people around to look and see what’s going on. And, it’s also has [...]

add comment 08/27/2009

JESS3 —

CBS Embeds Video Player in Entertainment Weekly Magazine

add comment 08/29/2009

Techie Buzz —

A new technology to insert video in traditional newspapers & magazines has been created to insert video advertisements has been created. Related Posts: Google Introduces Speech to Text Video Search Gadget Google Acquires On2 Technologies A Video Compression Company Free Video To Flash (FLV / SWF) Converter Free Video Joiner 7 Services To Create Fake Magazine Covers From Your Photos Automate Online...

add comment 08/22/2009

The Raw Feed —

I told you back in July and September of last year that Esquire published the world's first-ever print magazine with electronic ink on its cover, and with moving video. Now, Entertainment Weekly has embedded a video player with speaker system in an upcoming issue of the magazine. The video plays an ad for Pepsi Max and trailers for CBS TV shows. According to the BBC , copies of the special video-enabled...

add comment 09/18/2009

The Centered Librarian —

I am not sure how I feel about this, yet. Clever, exciting and yet a bit annoying - like those lame audio birthday cards. Offered, nonetheless.....

add comment 08/20/2009

ShoppingBlog.com —

Wired reports that CBS has embedded a video ad in Entertainment Weekly . Wired says the ad is called a "VIP (video-in-print) promotion" and it works similar to the audio greeting cards. Wired says it works better than Esquire's e-ink cover did. Wired also says that one downside to the ad is that it is loud and there is no volume control. Permalink | Recent Headlines | Our News Feeds

add comment 08/21/2009

Invisible Red —

A Wired fez um preview do anúncio em vídeo da HBO com patrocínio da Pepsi, que sairá na edição de setembro da revista Entertainment Weekly. Wired made a preview of the video advertisement from HBO sponsored by Pepsi, that will be published in the september issue of Entertainment Weekly. Via

add comment 08/21/2009

Booksellers Association —

US magazine ‘Entertainment Weekly’ is about to change the way we read paper magazines. It will introduce in its September edition a wafer-thin screen which is embedded in the pages and that will promote TV shows and Pepsi. We first saw the eink screen in Esquire but this clearly goes one step further and offers video-in-print. The concept works a bit like the novelty greeting cards that play music...

add comment 09/21/2009

Culture-buzz —

As of a few years ago, many newspapers have jumped into the digital realm thinking that the future of information could only be in 2.0. The printed press world has gradually found its equivalent online. http://www.culture-buzz.com/blog/ca... Newspapers are happy to get their readers back, but the Internet is more of an illusion than a solution, as the economic foundation of online press is very similar...

add comment 08/31/2009

And Far Away —

I will probably be saying that in the next ten years. And it will sound as absurd as, I don’t know, not having colored images? No, probably more absurd. Dude, electronic ink is even better than wi-fi. The Raw Feed

add comment 10/13/2009

Boxwish —

Harry Potter ( Daniel Radcliffe ) and other wizards and witches in the world of J.K. Rowling can open their copy of The Daily Prophet each day to find the people in pictures moving around, and sometimes telling them what’s happening in the news. Newspaper images, photographs and portraits moving in and out of their frames and talking is nothing new in the wizarding world, and soon it might be the...

add comment 08/27/2009